
DRIFZ FORMULA DRIFT
REBRAND & DESIGNED TUNER WHEELS 315, 317, 318, 319
LEAD: PRODUCT DESIGN | PRODUCT DEVELOPMENT | FINITE ELEMENT ANALYSIS (FEA) | GRAPHIC DESIGN | 3D MODELING | 3D RENDERING
BRAND: DRIFZ WHEELS
YEAR: 2017 - 2022
Reimagined Drifz tuner-focused brand for the highly competitive market. This comprehensive approach led to the creation of four new wheel styles designed to revitalize the brand identity and appeal to the target audience. Collaborating with championship Formula Drift racer Aurimas "Odi" Backis, these wheels were chosen to compete in the 2018 season. Gaining significant recognition, they earned a nomination for the prestigious 2020 SEMA New Product Showcase Awards.









ANIMATION RENDERING IN COLLABORATION WITH JON SIBAL.